Public relations

Public relations (PR) is the practice of managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. This differentiates it from advertising as a form of marketing communications. Public relations is the idea of creating coverage for clients for free, rather than marketing or advertising. An example of good public relations would be generating an article featuring a client, rather than paying for the client to be advertised next to the article. The aim of public relations is to inform the public, prospective customers, investors, partners, employees and other stakeholders and ultimately persuade them to maintain a certain view about the organization, its leadership, products, or political decisions. Public relations professionals typically work for PR and marketing firms, businesses and companies, government, government agencies and public officials as PIOs and nongovernmental organizations and nonprofit organizations. Jobs central to Public Relations include account coordinator, account executive, account supervisor and media relations manager. Those interested into public relations should have strong written and speaking abilities, be team focused and creative. A masters in strategic communication will enhance a marketing or communication BS or BA and make prospective employers more competitive in the job market.

Public relations (book)

Public Relations is a sociology book written by Austrian-American pioneer in the field of public relations and propaganda, Edward Bernays, and first published in 1945.

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Public Relations (Mad Men)

"Public Relations" is the season premiere of the fourth season of the American television drama series Mad Men, and the 40th overall episode of the series. It was written by series creator and executive producer Matthew Weiner, and directed by Phil Abraham. It originally aired on AMC in the United States on July 25, 2010. The episode takes place in November 1964, as the advertisement agency Sterling Cooper Draper Pryce has just started up, and Don Draper (Jon Hamm) is struggling with his divorce. The agency partners are concerned about the narrow breadth of their client base, which is not helped by Don coming across as less than sympathetic in an interview with a trade magazine. Peggy Olson (Elisabeth Moss) attempts a viral marketing stunt to bring back a disgruntled client, with unexpected repercussions. Meanwhile, Don's ex-wife Betty (January Jones) is struggling to fit in with her new family, and Don encounters problems in his romantic life.

"Public Relations" was heavily promoted in the weeks leading up to its airing, with an endorsement by President Obama and product tie-in by Mattel toys helping with publicity. Weiner expressed displeasure with what he considered a media revelation of plot details, though other journalists called his objections unwarranted. "Public Relations" was critically acclaimed by television critics, who expressed that the series returned to form. Upon airing, the episode was viewed by 2.92 million viewers and attained a 0.9 rating in the 18-49 demographic, according to Nielsen ratings.